Taming Your Data
Taming Your Data to Win the Race Towards Operational Excellence…One Decision at a Time Your dealership produces data every day: customer data, vehicle data, financial data, employee data and it adds up...
View ArticleWhat to Search for in 2013 & Beyond
Hands down, search marketing is the most convoluted and downright confusing part of the digital world. It defies easy explanation, often works counter-intuitively and – despite its enormous footprint —...
View ArticleToday’s Automotive Shopper
Today’s automotive shoppers have access to more information than ever before. A shopper will spend over 18 hours online doing research before they even consider contacting a dealership, let alone step...
View ArticleReimagining SQRs
Full Circle Around the Dealership Every day I talk to dealers and tell them the same thing: data is like money in the bank. But you’ve got to treat it that way. You need to respect it, you need to...
View ArticleFolks, this is the Internet
As I surf the Internet thinking, “What hot topic is worth writing about?” I can’t help but recall one of my favorite quotes. “Gentlemen, this is a football.” These famous words, which began the first...
View ArticleHow to Leverage Consumer Sentiment to Sell More Cars
Sometimes, understanding your target audience’s behavior leads to changes in your marketing and sales processes and focuses. From a professional standpoint, the better I’ve come to recognize the...
View ArticleMobile Advertising and Geo-Fencing
I love technology. Not for what it is, but for what it can do! Dealers are great marketers, but in the ever-changing digital world it is increasingly difficult to stay ahead of the curve. Our customers...
View ArticleLooking For a Competitive Edge?
It’s no secret selling cars is more complex and competitive than ever before. It was not too long ago when you could have a big weekend sale, buy a few radio and newspaper ads, blow up balloons and see...
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