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Taming Your Data

Taming Your Data to Win the Race Towards Operational Excellence…One Decision at a Time Your dealership produces data every day: customer data, vehicle data, financial data, employee data and it adds up...

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What to Search for in 2013 & Beyond

Hands down, search marketing is the most convoluted and downright confusing part of the digital world. It defies easy explanation, often works counter-intuitively and – despite its enormous footprint —...

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Today’s Automotive Shopper

Today’s automotive shoppers have access to more information than ever before. A shopper will spend over 18 hours online doing research before they even consider contacting a dealership, let alone step...

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Reimagining SQRs

Full Circle Around the Dealership Every day I talk to dealers and tell them the same thing: data is like money in the bank. But you’ve got to treat it that way. You need to respect it, you need to...

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Folks, this is the Internet

As I surf the Internet thinking, “What hot topic is worth writing about?” I can’t help but recall one of my favorite quotes. “Gentlemen, this is a football.” These famous words, which began the first...

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How to Leverage Consumer Sentiment to Sell More Cars

Sometimes, understanding your target audience’s behavior leads to changes in your marketing and sales processes and focuses. From a professional standpoint, the better I’ve come to recognize the...

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Mobile Advertising and Geo-Fencing

I love technology. Not for what it is, but for what it can do! Dealers are great marketers, but in the ever-changing digital world it is increasingly difficult to stay ahead of the curve. Our customers...

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Looking For a Competitive Edge?

It’s no secret selling cars is more complex and competitive than ever before. It was not too long ago when you could have a big weekend sale, buy a few radio and newspaper ads, blow up balloons and see...

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